Privacy Policy

Effective: 01 January 2026 · Last updated: 01 January 2026

At 1PriceMart Retail ("1PriceMart", "we", "us", "our"), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit 1pricemart.com or place an order with us. It is published in compliance with the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023.

1. Information we collect

We collect information you provide directly, information collected automatically, and information from third parties.

• Account & order data: name, email, phone, shipping/billing address, order history, payment reference IDs.
• Communications: messages sent via email, WhatsApp, customer-support forms, and SMS/OTP logs.
• Automatically collected: IP address, device identifiers, browser type, operating system, pages viewed, referring URLs, and session timestamps (via cookies and server logs).
• Payment data: payment is processed by our PCI-DSS-compliant partner (Razorpay). We do not store your card number or CVV on our servers.

2. How we use your information

• To process, fulfil, ship, and support your orders.
• To send transactional communications (order confirmations, shipping updates, OTPs, returns).
• To offer marketing communications only where you have opted in, with an easy unsubscribe link in every email.
• To improve site performance, analyse usage patterns, detect fraud, and secure our platform.
• To comply with legal obligations, tax filings, and respond to lawful requests by public authorities.

3. Cookies & analytics

We use first-party session cookies that are essential for cart, login, and checkout. We also use privacy-respecting analytics (Google Analytics 4 with IP anonymisation) to understand aggregate site usage. You may disable non-essential cookies through your browser settings.

4. Sharing of information

We do not sell your personal data. We share it only with:

• Logistics partners (Delhivery, Ecom Express, India Post, Shiprocket) to deliver your order.
• Payment processors (Razorpay) for secure transaction processing.
• Communications providers (Gupshup/Twilio for SMS, transactional email providers) strictly for transactional messaging.
• Regulatory or legal authorities when required by applicable law.

5. Data retention

We retain personal data for as long as your account is active and for up to 7 years thereafter for tax, accounting, and legal compliance. You may request deletion at any time by writing to privacy@1pricemart.com; we will action requests within 30 days, subject to legal retention requirements.

6. Your rights

Under the Digital Personal Data Protection Act, 2023, you have the right to access, correct, and erase your personal data, and to withdraw consent where processing is based on consent. To exercise any right, email privacy@1pricemart.com.

7. Security

We implement reasonable security practices including HTTPS/TLS encryption in transit, hashed passwords, least-privilege access controls, and periodic reviews. No system is 100% secure; please notify us immediately at security@1pricemart.com if you suspect a breach.

8. Children's privacy

The Website is not directed at children under 18. We do not knowingly collect personal data from minors.

9. Grievance Officer

In accordance with the IT (Intermediary Guidelines) Rules, 2021, the Grievance Officer can be contacted at:

Grievance Officer, 1PriceMart Retail
Email: grievance@1pricemart.com
Address: Kallupur, Ahmedabad, Gujarat — 380002, India

10. Changes to this Policy

We may update this Policy from time to time. Material changes will be notified via email to registered users or a banner on the homepage.